Alex was born in the US, raised in Australia, and has now returned home after 10 years in New York City.
With over a decade of experience in running large scale productions in New York; shooting night into the day wasn’t uncommon for Alex. She thrived on the energy of pushing limits for her editorial and advertorial clientele. Working across a wide range of industries encompassing fashion, beauty and technology. Her clients included Nike, Sony, Blackberry, The Standard Hotel, Reebok, Vogue, Loreal and Maybelline.
Alex has great experience in world-leading agencies like Art Department, Serene Productions and Watson + Co. Since Joining Ampel, Alex has expanded her worldly skillset into the innovative fields of audio, podcasts and television. She loves the challenge of production and has seen first-hand how talented people make ‘dreams come true’.