Following a period of sustained growth, audio experience agency Ampel has added significant firepower to its leadership team. Appointing Stuart Buckland and Lauren Deighton to the newly created roles of Director, Audio Production and Director, Media Partnerships, respectively. Josh Butt, Founder and EPr of audio agency Ampel, said he was honoured to welcome such an experienced and skilled team. They are tasked with significantly increasing the agency’s scope of original content production capabilities and partnership & sponsorship support.

Butt said: “Our clients are demanding more from the audio space. When they see audio listening is growing 50+% YOY, and the average Aussie listens to more than 12 hrs of Audio per week, it’s hard not to see why. They know it’s the perfect mainstream format for consumers to experience interesting and entertaining content on demand. Audio audiences are sophisticated and demanding quality – podcasts that aren’t well made aren’t listened to,” Butt concluded.

These new appointments are the first since Michelle Lomas joined as General Manager of Ampel in late 2021. Lomas said: “Lauren and Stuart bring the skills, capabilities, and senior support to our team to help our clients take full advantage of what audio can offer their brands and audiences. With Lauren and Stuart on board, I can’t wait to hear what brilliant audio strategies, creations, and partnerships we can now produce for our clients.”

Buckland’s key remit is to lead Ampel’s physical audio production team to create original podcasts and branded audio, ensuring client’s assets can be leveraged across all paid, owned, and earned media. With more than a decade’s experience in media, Buckland most recently worked at Channel Ten, where he was instrumental in launching Network 10’s “10 Speaks” podcast platform, managing a team of producers, creating and executing the platform’s strategy.

He produced Channel Ten’s two biggest shows, “Where’s William Tyrrell?” that had over 2 million listeners and was the number one podcast on the Apple Podcast charts during its run. Buckland also produced “The Professor and The Hack,” which regularly featured highly in the podcast charts in the news category and was even referenced by the Prime Minister in the 2019 Mid-Winter Ball Address. In addition, Buckland was EP of the ’10 News First Person’ podcast, which won the Kennedy Award for Most Outstanding Podcast and the SA Press Club Award for Best Long-Form Radio Report or Podcast in 2020.

Lauren Deighton brings more than a decade of national and international agency and publisher side experience to Ampel. She has led national and global client strategies and campaigns across iconic brands such as Google, Tourism Australia, Apple, Village Roadshow,
Mondelez, LVMH, Pernod Ricard, Loreal, McDonald’s, and Johnson & Johnson. Lauren has held various senior sales roles representing key clients at News Corp, The Urban List, and VICE, and recently
moved back from NYC where she held a role as Brand Partnerships Director for a global SAAS company.

Deighton said of her new role: “Leading the way in the independent audio race is where I expect Ampel to be. I’m delighted to be part of the team responsible for bringing clients new opportunities in paid, owned, and earned media within the podcast landscape. Growing audiences and driving them to Ampel’s and our client’s content. I can’t wait to get started.”

Buckland added: “Audio and voice are engaging avenues for brands to connect with consumers. I’m excited to be working with brands to create audio eco-systems – from customer experience, B2B
& B2C podcasts, smart home device skills, internal education and communication strategies and more. It’s a great time to be in the industry and to help clients tap into the ever-growing format
of Audio.”

Welcome Lauren and Stuart!